Use Social Media as relational marketing tool

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Use Social Media as relational marketing tool

The online medium allows small businesses to catch up with the big.

Online marketing and social media have become essential tools for small businesses as well. These companies are able to reach their target audience through their actions on social networks, or to a relevant e-mail marketing campaign.

Without the imperative need to pay just for advertising, small and medium businesses can develop all kinds of actions and strategies to reach their potential customers and create new, more direct relationships with their own consumers. This is undoubtedly the most appropriate way to increase our closeness, trust and credibility. However, for this the first step is to really know the client, to find out and investigate about their real interests, their preferences, in which channels they can act more efficiently, as well as the type of content and information more relevant at all times.

Online media and channels allow small businesses to catch up with the big ones. However, this implies a professional management of their activity in these means; Companies must invest in the design and optimization of their online marketing strategy, always turning to professional services. It is the medium that requires less investment, and with which it is possible to obtain the greatest results.

Another important fact reveals how 85% of customers go to the internet in search of information and opportunities to buy, making social networks an increasingly valuable source of information for users. They resort to them to discover products, find offers and also to connect with brands and convey their concerns or needs. Thus, these social channels have become an important source of referential traffic, which helps to promote brand awareness and improve the relationship between customer and users. According to ExactTarget, 86% of marketers believe that social media is an effective tool and 1 in 3 companies has already made a profit from their Social Media strategy .

To achieve positive results, it is advisable to act on a strategy, as well as to measure the results. It should be noted that everything related to social networking and online marketing is relatively new to many of these small businesses. Although there are multiple tools of great utility to launch or track such actions, many of these companies are completely unknown. The key is to lose your fear and experience without major fears. What matters is the ability and willingness to offer the best relationship and the best customer experience.

To achieve this we must consider that not everything resides in technology and is perhaps the intervention and the human factor one of the most relevant points. Consumers need to know what or who is behind the companies. They need to establish real relationships. Closer and trustworthy. And not only that, but also, they are demanding and appreciate that their problems can find a quick and useful answer and not look themselves helpless before big companies that never listen. Therefore, social networks have the power to become channels of conversation between companies and the customer with which small businesses can also cross borders.

In social networks there are no small or large companies, but companies that do or do not do things right. Companies that know how to value their most valuable assets – Customers -. Companies that are willing to fight to keep surviving and growing. Achieve their goals.

If you would like to discuss your social media goals with us, don’t hesitate to mail us, routesocial@gmail.com. 

 

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