By now you’re probably well aware of the importance of establishing and maintaining a strong, positive brand presence on social media. But could you use the help of an outside party? The reality is, SMM isn’t a one-size-fits-all activity, and getting results isn’t always as easy as it seems – especially if you have ambitious goals you’d like to achieve. Working with a consultant – someone who eats breathes and sleeps social media – can help you develop and implement a highly effective strategy that might have otherwise missed the mark without his or her expert guidance.

Still not convinced? Here are just a few ways a social media consultant can help catapult your business to bigger and better results.

Time Savings – Any small business owner knows how much of a commodity time truly is. Do you really have extra hours left at the end of the day to spend researching the latest trends or learning about all the changes that are occurring on the social media front? Wouldn’t it be easier to simply get in touch with your consultant who can give you the skinny without having to invest hours upon hours of your precious time?

Expertise – With certain things in business, seeking the assistance of a trained professional just makes sense. For instance, you probably already work with a tax advisor, accountant, recruiter or attorney to ensure that your business continues to run like a well-oiled machine. Social media is a science as much as it’s an art form. Therefore, seeking the counsel of an expert in this area is just as wise as any other business decision.

Cost-Effective – If you don’t have the time or energy to devote to your social media activities, you may be tempted to just hire someone else to do it for you. In reality, you may simply need some guidance in developing a plan that can include time-saving tricks like automating and scheduling messages. That means it’s entirely possible for you to handle your own SMM while optimizing your time effectively. This will ultimately save you money in the long run.

Results – Most business owners recognize the value of results-driven initiatives. Otherwise, it’s a waste of time, money and resources. Rather than simply throwing a bunch of stuff at the wall and hoping something sticks, a social media consultant can help you create a customized, targeted strategy that is designed to help you achieve your business goals. In other words, you’ll get consistent results.

At first glance, social media marketing may seem like a simple, straightforward task. But with so many changes to the various platforms occurring on an almost daily basis and the many different angles a business can effectively take in their social efforts, it can quickly become an overwhelming burden. Working with an experienced social media specialist can help you make sense of the confusion and create an agile strategy that will allow you to optimize your time and get the results you’re after.